Create a flawless experience
Web design is a creative challenge, especially when it comes to UI/UX that is both easy to navigate and visually powerful. Aristotle’s design team pushes the limits of the responsive framework with a biomorphic approach, liberating the design landscape from the rigid blocking of space. Incorporating the forms and elements of real life into our compositions, we create a user experience that is enriching and uniquely human. Through thoughtful layering of color, photography, graphics, typography and messaging, we create a visual space that inspires and engages the visitor while also highlighting important information and calls to action.
Planning Navigation
Aristotle’s experience and usability research around navigation is considerable. Moving into the touch environment of mobile, Aristotle will recommend a navigation system based on ease of touch, legibility and speed. Whereas the desktop version can employ super navigation to get users more quickly to the many interior pages of a state tourism site, compressed navigation has to be deployed on the phone version with some exceptions, including the main page and main subheads that can feature “big and buttony” navigation.
Planning the User Experience by Device
In the discovery phase, we will also develop a plan for how content will be delivered differently or the same by device. This work closely coincides with our work on target audiences and user personas. Part of the planning process is to identify the content desired by each audience. Aristotle will recommend designs that are appealing but fast on the desktop, tablet and phone. At the same time, the visual language of each version will be inspiring and true to the brand.
Features and Functionality
Each feature and functionality of the site has to work beautifully and quickly on all devices, most especially phones. Aristotle can mock-up the user experience and then work to apply it with the functionality or develop the functionality and features on the test site and then style them according to the approved style tiles for approval based on test site action.
Speed and Performance
As mentioned previously, speed of download and time to first byte are critical for a positive brand experience of your mobile content. In addition, Google frowns upon slow-loading pages, and poor performance and high bounce rates will have a very negative impact on your website’s search performance. Aristotle will design a site that can still load even if you’ve got low cell service.
Are you ready for better results?
Every organization has unique online business challenges. Aristotle's strategists, designers, and developers can always find the right solution. Contact us to discuss how we can help.
