Improve your content’s ranking with optimization
Let’s say you’ve written a lot of marketing content for your business, but you’re just not sure how great it’s search performance will be. Have you used the right keywords in the right amount? Are you cross-linking to your other website pages effectively? Are your title tags and descriptions correct? And how does your content compare to the competition’s?
If you already have plenty of content but need to give it an SEO boost, our content optimization experts can take of that.
Answering Searcher Questions
When we review your content, we first ensure that it’s answering a searcher’s question. Do the title, keyword focus, and content align? Once a visitor clicks on your link in Google results, will they get what they expected? Making sure we’re providing value to the visitor ensures that Google sees your pages as valuable, too.
Improving Visitor UX
We’ll structure your content to make it user-friendly, scrollable, and easy to read. Google doesn’t like walls of text, and frankly, neither do we. We’ll follow current SEO best practices to make sure none of your content is the wrong color, that all of it’s visible, and that it’s the right font size. Believe it or not, all of that matters! We’ll also make sure appropriate links to your other website pages and social media are included so that people can explore your content more easily.
Taking on the Competition
Finally, we’ll use our cutting-edge content optimization software tools to analyze your content and compare it directly to other content online. This makes sure that you’re giving the competition a run for its money by providing the most comprehensive content out there, and it also protects you from being marked as having duplicate content. Once all our recommendations are in place, your content is ready to be published.
Are you ready for better results?
Every organization has unique online business challenges. Aristotle's strategists, designers, and developers can always find the right solution. Contact us to discuss how we can help.
