Get the Right Results with Pay-Per-Click
Pay-per-click (PPC) is one of the most cost-effective forms of advertising and continues to see growth. Unlike traditional advertising, which makes you pay before you get results and can’t change as quickly to match viewer response, PPC allows you to only pay for clicks to your web presence, and you can optimize your campaigns based on real-time data and customer interaction. As more and more marketers see the unique search engine marketing benefits of PPC (especially when combined with SEO), paid search spending continues to rise. Our agency can use PPC to create results that positively impact your bottom line.
Focused Campaign Strategy
Our search engine marketing team will work with you to build a comprehensive strategy that details the campaign’s goals, audience, and message. We’ll build ad samples as well as select our targeting factors, like geotargeting or behavioral targeting.
A Smooth Path to Conversion
Once we’ve selected the audience and set up the campaign in Adwords, we’ll make sure the path to conversion is simple for the user. The right calls-to-action, landing pages, photos, and messaging come together to make the conversion experience seamless. Whether you need enewsletter signups, contact form submissions, sweepstakes signups, or visits to a key page, you’ll increase results with this analysis.
Once we’ve launched your campaign, we constantly monitor the data for chances to reduce spend while increasing results. This real-time analysis and optimization is what really sets pay-per-click advertising apart from tradition meda. You can choose the message or offer that most resonates with your audience and allocate your spend towards getting results. We’ll review and make any necessary adjustments to bid price, geo-targeting, landing pages, keywords, and ads throughout campaign to ensure success. Can the Yellow Pages do that?
Reporting and Learning
We’re transparent with reporting. Our monthly reporting lets you see your budget spend, ad impressions, clicks and click-through rate, cost-per-click, conversions, and keyword performance. We’ll get you results that matter and then learn together what works with your audiences so that we can create long-term success.
Are you ready for better results?
Every organization has unique online business challenges. Aristotle's strategists, designers, and developers can always find the right solution. Contact us to discuss how we can help.