Strategic Decisions Group

Decisive Digital Results
Cost Per Lead


SDG is a strategic management consulting group that helps global businesses raise the quality of their decisions--and their decision-making processes. To raise awareness of a new book launch in key geographic areas and to generate leads through an online form by offering access to free resources from the book, they turned to Aristotle for help.


Aristotle conducted a successful media buy campaign to promote the launch of the group’s new book, Decision Quality. Using clear, compelling creative for display ads in the Google Display Network and contextual keyword targeting, remarketing and similar audiences, and creative A/B testing in the Google Search Network, we drove awareness and leads for the book.


In just 3 months, Silver Dollar City generated over $4 million in online revenue, showing an ROI of 52:1! These results topped the record for 2015 and set the stage for another successful season for Silver Dollar City.

Are you ready for better results?

Every organization has unique online business challenges. Aristotle's strategists, designers, and developers can always find the right solution. Contact us to discuss how we can help.