What’s Your Park Personality?
8.7M
Ad Impressions
16.5K
Signups
298K
Video Views
Challenge
Arkansas Tourism needed to increase travel and website traffic in the shoulder season, using the state’s seven magnificent national park sites and 52 fabulous state parks as inspiration.
Solution
Aristotle developed a Parkansas Park Personality Quiz campaign, which helped natives and visitors discover which Arkansas park best suited their nature, while at the same time entering for a chance to win a park-themed vacation. With creative videos supported by display and search advertising as well as partner and radio promotions, we drove video views and website traffic to the quiz.
Results
The Parkansas Personality Quiz Sweepstakes generated amazing results for Arkansas Tourism, delivering 8,743,738 ad impressions, 63,491 ad clicks, 51,396 landing page visitors, 16,494 signups, 298,797 total video views and 125,912 Facebook post engagements.
I always enjoy working with our Aristotle team and have proudly recommended your services to several organizations. Thanks for being such a good partner.
Joe David Rice, Arkansas Department of Parks and Tourism
Are you ready for better results?
Every organization has unique online business challenges. Aristotle's strategists, designers, and developers can always find the right solution. Contact us to discuss how we can help.
