Digital Marketing for the Natural State
$6M
Annual Website Visits
2.4M
Industry Partner Leads
7K
Industry Parnters
Challenge
For more than 18 years, Aristotle partnered with Arkansas Parks & Tourism to promote the Natural State. We helped them create success and results towards the goals of driving traffic through paid and organic search, engaging users with user-friendly content and easy-to-use travel information/tools, and driving traffic to business partners.
Solution
Aristotle built one of the country’s first online lodging, dining and attractions database to power Arkansas.com, which features more than 7,000 listings. The search engine optimization of these listings has been a key element to the performance of the website. These listings and the keywords associated are driving approx. 40% of all website traffic. With the help of cutting edge technology, Aristotle determines what information visitors seek when they search online in order to keep Arkansas.com relevant.
Results
Arkansas.com grew to one of the top state websites in the nation. With ongoing content development, email newsletters, SEO, pay-per-click, and award-winning online campaigns, Arkansas Tourism and Aristotle’s partnership has been an unqualified success.
Aristotle is continually looking toward the future. They welcome change and embrace new technologies.
Joe David Rice, Arkansas Department of Parks and Tourism
Are you ready for better results?
Every organization has unique online business challenges. Aristotle's strategists, designers, and developers can always find the right solution. Contact us to discuss how we can help.
