If you have a few videos on your website, you have an advantage over your competitors that don’t have video on their sites. You might be surprised how significantly a video can increase your website search rank: One optimized video on one page can increase your search rank as much as 300% for that page. YouTube is the second most popular search engine in the world – second on ...
3 Seconds or Less: Tips to Speed-Up Your Website
Creating a website that is faster than your competitor’s is more important than ever before. Slow sites have proven to reduce customer engagement and reduce sales. Studies show that faster sites have more sales opportunities: Google has officially lowered the search engine score and ranking for any site that is too slow to load and research shows a growing consumer demand fo ...
5 Website Hacks to Boost Sales
Hand held technology is becoming more demanding of our focus everyday with smartphones and smart watches constantly showing ads and notices; and yet our attention span is shortening. In fact, the average attention span of a human is 8 seconds. Here are 5 easy website tricks to hijack the human brain of your customer and get them to take action, as quickly as possible! #1: ...
Aristotle Helps Grow Rice
Aristotle Helps Grow Rice: Agriculture experts at the Cooperative Extension office in Arkansas have mastermined the predictions of rice growing and Aristotle has built the data interface and reporting mechanisms to make it mobile and fast.
Gain Voice Search Customers! Smarter Pages = Better Results: Voice Search, Part 1
The voice search trend is becoming less of a trend and more of a feature of how we use the internet. And there’s lots of opportunity for your brand when you have the right answers!
Unlock the Secret to Free Google Advertising for Nonprofits
Aristotle acquired a Google Ad Grant to promote Bikes, Blues & BBQ with free advertising on Google. A Google Ad Grant can provide up to $10,000/month of free advertising in Google Search to promote a nonprofit organization.
The Big Facebook News Feed Algorithm Change of 2018
Mark Zuckerberg rocked the social media landscape again this month with an announcement about changes in Facebook’s news feed algorithm.
2 SEO Changes in 2018 & How to Master SEO for Your Business
Discover 2 important SEO changes in 2018 and find out how to master SEO for your business with 3 easy tips from Sarah Stashuk of Aristotle Inc.
Kentucky Fall Football Campaign - Show Your Colors
Kentucky’s fall football campaign asks a simple question: “If you’re going to Kentucky to see your team play, why not explore some while you’re there?”
10 Brain Hacks to Boost the Bottom Line
The internet is constantly changing, but the human brain is not. Here are 10 easy tricks to hijack the human brain, so you can rest for a couple million years.