Insights

How can you benefit from the “Amazon recommendation engine phenomenon?” even when you aren’t in retail? Amazon gets 35% of its revenue from their "recommended products" and "other people also purchased" website tool.  Learn how to Think Like A Retailer - No matter what business you are in! https://bit.ly/37ndQ7UWhether you are in Tourism, Banking, or have a small service ...

"My daughter wants to invest in the stock market with her savings.  She is 19...."   Financial firms have an amazing opportunity to help us all get out of the COVID recession, and they need to start by educating us.  According to a recent study, Americans’ financial literacy is declining, not increasing.   The firms that teach the best, could win BIG. Starting with educating ...

Learn a few online behavioral trends that are effecting how consumers interactive website content.  Get specific advice on how to add features to your website to respond to these trends from the brief Whitepaper.  Whether it is the shortening focused time we all have, or the "wine label" effect of marketing, take these easy MUST HAVE tips for 2020 and apply them today.   ...

If you have a few videos on your website, you have an advantage over your competitors that don’t have video on their sites. You might be surprised how significantly a video can increase your website search rank: One optimized video on one page can increase your search rank as much as 300% for that page. YouTube is the second most popular search engine in the world – second on ...

Creating a website that is faster than your competitor’s is more important than ever before.  Slow sites have proven to reduce customer engagement and reduce sales.  Studies show that faster sites have more sales opportunities: Google has officially lowered the search engine score and ranking for any site that is too slow to load and research shows a growing consumer demand fo ...

Hand held technology is becoming more demanding of our focus everyday with smartphones and smart watches constantly showing ads and notices; and yet our attention span is shortening. In fact, the average attention span of a human is 8 seconds.  Here are 5 easy website tricks to hijack the human brain of your customer and get them to take action, as quickly as possible!   #1: ...